RSS feed or Rich Site Summary, also known as Really Simple Syndication, is actually a format that many websites use. It allows them to frequently update their content and for those content to be received by the subscribers as they are published. What the subscribers receive is called web feed or feed. The feed is a text summary of the content that was published originally on the website. In order to read the website, an RSS reader or aggregator can be used by the subscriber. The reader or aggregator allows them to receive and read the content by simply subscribing to the RSS feed on website. For many sites, having RSS feed websites option is not only important but necessary to the success of the website. If you have a website, here are three things that you should know about RSS feed websites and their importance to the success of your site.

First, adding RSS feed to website is the way for you to increase the traffic on your site. When you allow people to subscribe and receive summarized content from your site you invite them to visit the site regularly. This is because the RSS feed websites are mere summary of what your website has. If your site or blog, for example, reports about the latest blockbuster move, and the you update it as sales change, then your subscribers will receive the summary through the RSS feed websites. If they want more information, such as how the movie did in the US, or in North America and in foreign market, they will then visit your blog or site to get the whole information. In other words, the RSS feed websites can turn a simple visitor into a subscriber and then into a regular visitor to the site. This means that you have subscribers which are also your regular visitors.

Second, when you display RSS feed on website you give your visitors, readers and followers the chance to strongly connect with your site. As such the RSS feed websites option can be a great marketing tool because this allows you to form stronger bonds with your followers or subscribers. With the RSS feed websites option, you can actually communicate directly to your readers and followers. This gives you a great chance to turn a simple follower into a loyal customer, if your site sells products or services.

Third, when you display RSS feeds on website you give your readers the chance to get your content at their convenience. This improves the way your readers see your site and it also improves your brand. For the readers, it is an added service that they can get from you and which they will certainly appreciate. And if you do not give them RSS feed websites option, then they find another site that will since information is very accessible online.