There are myriad reasons why companies today will display RSS feed on website pages. Some do it to increase traffic to their own websites. Others do it to keep their current customers satisfied and informed of the topics related to business that affect them, thereby ideally keeping them as clients for the long haul. Others still display RSS feed on website pages to enhance their optimization efforts in a far more economical way, so they pay little or nothing to have feeds that optimize their sites automatically versus having to pay someone to do it for them.

Businesses that display RSS feed on website pages primarily do so because they aim to achieve more hits, or more visits, to their websites. The more content that appears on a website, the more appealing it is to both average Internet users and search engines. By continuously adding new content to their websites, these companies are showing that they mean business. The companies that opt to display RSS feed on website pages are becoming more proactive than reactive about the content that appears on their sites. And they are smart about it too, since they are not the ones actually adding this original content. This content comes from outside sources that are extremely informed on these topics.

Companies also display RSS feed on website pages to keep their current audiences riveted. By adding RSS feed to website pages, these business entities are giving their customers one more reason to keep going to their websites. They may go there to continually learn about the new and exciting things coming down the pike for these companies, but the RSS feed websites like these have also serve as opportunities to continually keep these customers coming back for more. Therefore, these companies get accustomed to serving more as resources for their customers online as well as in person.

Businesses that display RSS feed on website pages also do so to enhance their rankings on the various search engines that exist online today. When they display RSS feeds on website pages, they essentially are improving the content of their web pages, which these search engines and their various algorithms pay close attention to. By adding RSS feed to website pages, these companies basically are doing two things at once by primarily keeping their customers informed and by secondarily giving rise to more customers through being listed way higher among search engine rankings than they ever would have been before.